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How to Improve Your Sales Without Being Salesy [Part 1]

  Throughout my career in sales, I’ve often had many entrepreneurs and first-time salespeople ask me: “How do I sell without being salesy?” Or… “How do I ensure I cover everything I want to in my...

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The Power of Systems: 5 Steps to Systemizing Your Business

I was exhausted. I told myself I wouldn’t keep doing the same thing… Over and over again… And yet, here I was… Doing the same damn thing again. I knew the harsh reality of not having a systemized...

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The Unique Advantage Point – EXPANDED (Part 2)

In Part 2 of this deep dive into the power of the Unique Advantage Point, let’s look at how I found the best UAP for my business, and how you can use the same process to uncover your own. If you missed...

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Simple Marketing Methods For Bringing In Your Best Buyers

By Tom Trush The second I saw his hand fly up, I knew he was upset… I had been invited to present a workshop to a group of estate planning attorneys – many who admitted they almost never marketed their...

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The Forgotten Method For Generating Huge Profits

It’s easy to get so wrapped in the way that you make purchases – that you forget that there are other ways people like to buy… Look, if I had a dollar for each person that told me that direct mail,...

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2 Overlooked Ways You Can Use Content to Reach Your Best Buyers

By Tom Trush One of the greatest schemes in marketing history was pulled off in the early 1930s… It was a risky move – yet one that ended up putting products for one of today’s most prominent...

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How To Amplify The Appeal of What You Offer

By Tom Trush Imagine driving into a neighborhood of newly built homes… All the paint still looks wet. The roads are smooth and spotless. The lawns are manicured like a golf course. Right at the...

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The Market-of-One Naming Strategy

“There is nothing new except what has been forgotten.”– Marie Antoinette It’s long been said that nothing “new” has been created since the dawn of interpersonal communication. The only difference is...

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Competing on Price: Your Biggest Mistake

Tempted to lower your prices to appeal to more clients? Competing on price is a critical mistake. Let’s think about it for a minute… Low prices are enticing as a consumer. Sales, discounts, bundles,...

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The Dream 100 Strategy: The Sales Strategy Used To Win Huge Clients

To understand The Dream 100 Strategy, you first have to understand that there are two types of ideal clients: Great clientsDream clients You’ll always have many more “great clients” than “dream...

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